A Profitable Punch

Once that clientele is in the club and off the dance floor, what’s selling behind the bar? Pekofsky and Mejia say high volume traces back to Grey Goose and Red Bull, Hennessey and Hpnotiq, Belvedere, Ketel One, Sour Apple Martinis and the venue’s signature drink. The wildly successful blend of premium and super-premium spirits –– created by Mejia and collectively dubbed the South Beach Punch –– was even recently written up in The Miami Herald’s Food and Dining section as being “the best South Beach drink.” Priced at $24 and straying from the South Beach “norm” that less is more, Pete and Tina Pekofsky say the sweet, red punch is big business.

“Everyone needs a specialty drink,” she says.

 

“We branded the name ‘Club Deep –– Dance on Water’ and it’s all over the Internet,” says Tina Pekofsky, co-owner. “Anyone going on vacation in South Florida searches the net for places to go. The dance floor catches their attention after checking the site and liking what they see, that is pretty much it –– they are hooked.”

Auggie Mejia, the club’s marketing director, agrees. “People come from around the world to see our dance floor,” he says.